Redirect Strategy
A redirect strategy that preserves equity and prevents crawl chaos during migration.
Publié:
Admin User
Updated:
published
Redirect Strategy
Redirect strategy is a core migration control for preserving equity and preventing crawl chaos.
Enterprise approach: mapping, validation, evidence capture, and rollback readiness.
See also
Migration & Replatform Playbook Verification & Diffing Rollback Plan Rollback RunbookFAQ
Why are redirects critical in migrations?
They preserve equity and prevent broken paths for users and crawlers.
How do we validate redirects?
Crawl diffing + mapping verification + log sampling for 404s and chains.
What’s a common failure mode?
Redirect chains, missing mappings, or inconsistent rules across environments.
How do we keep it auditable?
Store mapping decisions and verification results as evidence artifacts.
What’s the first improvement?
Create a 1:1 mapping for top traffic URLs and validate with a crawl.