Internal Linking Strategy
An internal linking strategy that builds topical authority and improves crawl efficiency.
Published:
Admin User
Updated:
published
Internal Linking Strategy
Internal links connect pillar pages, clusters, and supporting concepts into a coherent graph.
Enterprise approach: define rules, enforce quality, and prevent link decay with governance.
See also
Demand Capture Playbook Topical Authority System Information Architecture Content QAFAQ
What is an internal linking strategy?
Rules for how hubs, pillars, clusters, and concepts link to build authority and improve crawl flow.
How many links per page is ideal?
Enough to connect the topic graph without noise; prioritize relevance over volume.
How do we prevent link decay?
Governance: periodic audits, automated checks, and ownership for key pages.
What’s a common anti-pattern?
Random links or sitewide boilerplate that dilutes topical signals.
What’s the first improvement?
Add ‘See also’ blocks that connect concept pages back to pillars and playbooks.