Canonical Strategy

A canonical strategy to prevent duplication and stabilize indexing during migration.
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Admin User
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Canonical Strategy

Canonicals reduce duplication risk and help stabilize indexing during migrations.

Enterprise rule: consistent canonical rules + validation + evidence.

See also

Indexing Controls Acceptance Criteria Rollback Plan

FAQ

What does a canonical do?
It indicates the preferred URL to prevent duplication and consolidate signals.

How do canonicals fail in migrations?
Inconsistent rules, wrong environment URLs, or canonicals pointing to non-existent pages.

How do we validate canonicals?
Crawl, diff, and verify rules against acceptance criteria.

Do canonicals replace redirects?
No—redirects are for moved pages; canonicals are for duplication preferences.

What’s the first improvement?
Define canonical rules and test them on staging with crawl diffing.